Brand Directory

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Tesco's fashion is surprisingly good. Covering the latest trends, they do the basics (think a winter coat, a mac) as well as the occasional cocktail dress.

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Fabienne Delvigne

A firm favourite with the European royals, milliner Fabienne Delvigne’s flair for refined and elegant headwear has led to collaborations with the likes of Chanel, YSL and Giorgio Armani.

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Exclusive to Debenhams, high street shoe brand Faith offers up styles for the woman who is after an elegantly designed bridal shoe, a chic court shoe for work and a stylish evening heel. Perfect for occasion wear.

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Falke is your first stop for all your hosiery needs. Producing great quality classics as well as updated fashion pieces from simple socks, to fancy tights and versatile leggings.

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Farhi by Nicole Farhi

Farhi by Nicole Farhi is a laidback stylish take on everyday dressing. Key pieces are stripe shirts, cute print dresses and cotton jackets.

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Fashion Nights

You'll find a selection of day-to-night maxi dresses and vivid and bold prints as well as hot-off-the-catwalk accessories.

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Fashion Union

Fashion Union serves up a stylish take on the latest catwalk trends top give your looks an instant fashion update.

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Fat Face

Fat Face offers designer led gear for an active lifestyle. Great for city shorts, fashionable hoodies and throw on dresses.

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Fearne Cotton

Part of's celebrity fashion collaborations, DJ and presenter Fearne Cotton brings her unique fashion sense to the high street with her collections. Available in sizes 8 - 20.

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Felder Felder

Having studied at Central St Martins these German sisters have made their mark on the London and global fashion scene with their signature "modern, sexy. cool" looks. Iconic pieces are rock chick skater dresses and biker style jackets.

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Fendi is a Italian high fashion house best known for its "baguette" handbags. It was launched in 1925 as a fur and leather shop in Rome, but today is a multinational luxury goods brand owned by LVMH. Karl Lagerfeld is the creative director.

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Fenn Wright Manson

Fenn Wright Manson has chic, sophisticated every day luxe feel. Great for elegant occasion wear dresses and smart stylish daywear and knits.

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Fenn Wright Manson Petites

Fenn Wright Manson Petites specialises in luxury and stylish feminine clothes for petite ladies. The range includes dresses, trousers, knitwear and jackets. It has everything from casual day and work wear to elegant evening dresses.

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Inspired by all things vintage and ladylike this high street brand offers up some elegant designs perfect for work and special occasion dressing.

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Fila is a leading designer of high-end sportswear and was founded in Italy in 1911.

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Founded by former ASOS Fashion Director Carin Downie and and Topshop Design Director Emma Farrow, Finery London is a collection of sleek curated pieces for the contemporary woman.

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Elegant and classic pieces of costume jewellery. You will find your chic pearl necklaces, bracelets and stud here as well as a selection of crystal drop earrings and chic studs.

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Fiona Paxton

Having graduated from London's RCA with a degree in textiles it's no surprise that Fiona Paxton’s jewelry is immediately recognizable. She combines punk and Bauhaus in her signature pieces - long bead-embroidered necklaces with the two ends linked by multiple fine chains.

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UK accessories brand Fiorelli offers a fashionable range of handbags in faux leather, moc-croc and faux-snakeskin as well as jewellery to complement your looks. The range of key colours means these bags will slip effortlessly into your existing wardrobe offering a modern update.

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Firetrap encapsulates an edgy urban London style. Great for denim lovers who want trendy styles and t-shirts.

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Flynn Skye

For girls who like to live life walking to their own fashion beat, find must-have dresses, tops and jumpsuits that are both a "little sexy, a little edgy" according to Flynn Skye designer Amber Farr.

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Follow Me

A rock and roll dazzling take on fashionable shoes, Follow Me footwear's use of studs, patent finishes and crystal-like embellishments will be sure to get you noticed.

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Forever 21

Forever 21 is a high street brand bringing must-have designer-inspired fashion with a youthful twist. Snap up hot off the catwalk looks, and going out pieces. The brand caters for plus sizes too.

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Forever Unique

Forever Unique delivers fast, on trend fashion at very good prices. Known for it’s sexy party dresses, the line also carries tops, trousers and knitwear.

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Fossil has a vintage inspired street chic feel to it. Fossil is best for colourful sundresses and cotton tops, vintage tees and sweaters.

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Fred Perry

Fred Perry has a British street fashion style with a sportsluxe feel. Great for polo t-shirts, preppy tennis dresses, knitwear and pumps.

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Fred Perry Laurel Wreath Collection

Fred Perry Laurel Wreath Collection is the luxury offering from the famous British sportswear brand. Using quality fabrics, it gives a contemporary, retro inspired look.

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Freddy specialises in easy sports-luxe apparel. Great for dancewear, fitness wear and sporting footwear.

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Free People

Free People is playful flirty bohemian fashion with a raw edge. Great for printed tops, denim skirts, quirky knitwear, trendy jackets and blazers.

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French Connection

FCUK/French Connection has a fashionable, must-have style. Good for on-trend cocktail dresses, funky leggings, fashionable t-shirts and stylish day dresses.

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French Sole

The shoe brand that put ballerinas firmly on the global fashion map (in no small part thanks to its most famous devotee Princess Diana), French Sole started off as a tiny London store. Now it's the go-to place for classic quilted flats and high fashion must-haves.

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Frock & Frill for Simply Be

This collection of dresses and tunic tops designed for Simple Be has a decidedly girlie feel to it thanks to its prints and embellishment details.

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Launched in 1863 in Massachusetts, Frye is the best selling boot brand that brought the outdoors indoors turning rugged into chic with its iconic harness boot.

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Full Circle

Full Circle encapsulates that quirky, raw, youthful British fashion. Full Circle is great for young trendy party dresses, hip maxi-dresses and stylish separates.

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Furla's classic and elegant handbag designs, in sumptuous leathers, are 100% designed and manufactured in Italy. If you're looking for quality without the overt branding take your pick of these hobos, totes, messenger and shoulder bags in an array of colours.

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